How to impress your audience and look like a true leader

Tone, posture, diction, content … are aspects that can determine success or mediocrity when it comes to public speaking. Javier Bernad, an expert in communication skills and founder of the public speaking training center Speak & Spam, discovered in the framework of The Glenlivet Chair the communication keys for any presentation or work meeting. The average would be at least five times the length of your exposure. It is not enough to write the presentation in detail if it does not flow naturally to the audience. The practice will also help you to calculate well the times not to exceed them, one of the most habitual errors and that irritate the listeners. Also avoid in this sense expressions like “well, and with this I finish” when we still intend to continue talking 10 or 15 minutes more. Some will seem paradoxical but in the opinion of Javier Bernad, a person too relaxed can convey a sense of apathy while a certain level of nervousness contributes to communicate enthusiasm and passion for the subject you are trying, a key element of persuasion. Obviously a high level of arousal can be counterproductive and lead to a loss of control of the gestures or the handling of the voice. For these cases there are techniques of help such as deep breathing or smiling to relax the situation while we empathize with the audience. It refers to this to the authority on the subject that we treat and thus gain the credibility of the listener. Again the passion factor appears here to infect our enthusiasm and we will never relate to fallen arms or a static body that looks into the room instead of seeking visual contact with the audience. From three to five seconds per person, it is the recipe of Javier Bernad to connect with the eyes of the listeners and transmit authority. Wanting to say many things and endowing them all with the same importance is, according to Bernad, another of the most common mistakes. “If the message is unique, better than if they are two, and to reinforce it it is necessary to repeat it several times throughout the intervention.”

How to develop an expansion strategy in your business

Stagnation is never positive in a company, and one of its objectives must be the opposite, grow and add to improve its results and not be left behind. Maritime exports of goods can be one of the means of growth. However, it is not good to export your products if you do not have a strategy previously prepared with which you can ensure as much as possible of the success of the operation. “In an expansion strategy we can not avoid the risks. What we can do is minimize them to ensure success. “In this sense, developing an expansion strategy is essential to grow your business with guarantees assuming the minimum possible risks (we can never grow without assuming some type of risk). If you are determined to grow your business pay attention.
Ansof Matrix: 4 Strategies for Expanding Your Business
Igos Ansoff, Russian consultant and mathematician, defined in 1957 the 4 ways of growth that a company has to develop its expansion plan. The well-known Ansoff matrix, or Product / Market Matrix, has been accepted internationally as a basic rule for the growth and expansion of a company.As we say, this matrix establishes 4 expansion strategies:Market penetration: this strategy tries to grow in the current markets with the current products. This is important for marketing and advertising, making products more visible and generating a greater need in consumers.Product development: refers to offering new products in the current markets in which the company works, attending to new needs that may have the current customers, for example.Market development: is to offer the current products in new markets, increasing the public and therefore potential customers. You can choose to approach new audiences or geographical expansion.Diversification: try to change products and markets. While the previous ones worked on both or some of these factors, with the diversification a new line of products in a new market is offered. This is the most risky expansion strategy.To develop the plan to expand your business you will have to choose what strategy you are going to follow and from here work to carry it out, taking into account what new services, supports and supports you will need in this whole process.

Top payment gateways for e-commerce

Today, this should not be a problem. It is relatively easy to receive payments for goods and services from anywhere on the planet through payment service providers. With so many online payment solutions available, what can you do to perform all these credit card transactions, bank transfers and other monetary transactions?In this article we present to you our selection of the 10 best ones.2CheckOut is a payment processor that is a combination of a Merchant account and a payment gateway that does not require a PayPal account or Merchant account. Simply register and verify your account and you can start accepting credit card payments and even payments through PayPal. The company also offers the possibility of international payments, shops with shopping cart and periodic invoices feature. If you are a developer should already be using Stripe. The developers use Stripe is to integrate their payments system into their projects through the robust Stripe API. This eliminates the need for a Merchan account and also allows you to create your own payment forms without having to meet PCI requirements. ACH Payments has numerous features that make it one of the most important payment systems. Among its advantages, you will find that you will make payments globally, as well as use it as a payment gateway, such as Merchan Account, credit card processor and payment processor on mobile devices. It also supports ACH (Automated Clearing House) payments and can be used as a payroll system. What makes WePay stand out is not the fact that it is a payment processor that allows internet marketers to accept credit cards or online bank payments but it is incredibly simple.

The shift to technology-driven business strategies is happening

For years, CIOs have talked about aligning technology with business strategies. Now, business strategies follow IT trends.Are IT organizations driving business strategies? The CIO of a global insurance company, speaking at a recent CIO event in Chicago, hosted by Global Business Events, seems to think so.Traditionally, CIOs were assigned an allocation for the business, he said. They were told, “Here is the product I want,” and asked, “How are you going to build it, when can you build it, and how much will it cost?””What I’m seeing now is a technology-driven business strategy versus a business-driven technology strategy,” said CIO, who did not want his name to be used because the event was closed to the public. He said that more and more companies are counting on IT organizations to tell them how technology is changing business models and what the business has to do to keep up. “We’re saying ‘this is what’s happening with technology, so here’s how we have to change the business.'”This paradigm shift is underway in several Fortune 500 and Fortune 100 companies presented at the event in Chicago. Here’s a summary of what this CIO from a multi-million dollar insurance company believes are the five drivers behind this shift in technology-based business strategies and what he’s doing to take advantage of them.The three to five year business plan is dead. The rate of technology change has accelerated so much that companies now have to reconsider their business plans on an annual basis at least, and maybe even every six months. He highlighted five technology areas behind the paradigm shift toward technology-based business strategies.Big data for predictive sales, customer engagement based on context and a more accurate indicator of consumer demand.