How to impress your audience and look like a true leader

Tone, posture, diction, content … are aspects that can determine success or mediocrity when it comes to public speaking. Javier Bernad, an expert in communication skills and founder of the public speaking training center Speak & Spam, discovered in the framework of The Glenlivet Chair the communication keys for any presentation or work meeting. The average would be at least five times the length of your exposure. It is not enough to write the presentation in detail if it does not flow naturally to the audience. The practice will also help you to calculate well the times not to exceed them, one of the most habitual errors and that irritate the listeners. Also avoid in this sense expressions like “well, and with this I finish” when we still intend to continue talking 10 or 15 minutes more. Some will seem paradoxical but in the opinion of Javier Bernad, a person too relaxed can convey a sense of apathy while a certain level of nervousness contributes to communicate enthusiasm and passion for the subject you are trying, a key element of persuasion. Obviously a high level of arousal can be counterproductive and lead to a loss of control of the gestures or the handling of the voice. For these cases there are techniques of help such as deep breathing or smiling to relax the situation while we empathize with the audience. It refers to this to the authority on the subject that we treat and thus gain the credibility of the listener. Again the passion factor appears here to infect our enthusiasm and we will never relate to fallen arms or a static body that looks into the room instead of seeking visual contact with the audience. From three to five seconds per person, it is the recipe of Javier Bernad to connect with the eyes of the listeners and transmit authority. Wanting to say many things and endowing them all with the same importance is, according to Bernad, another of the most common mistakes. “If the message is unique, better than if they are two, and to reinforce it it is necessary to repeat it several times throughout the intervention.”